Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China

In this episode, we’re thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. 

In this conversation, we dive deep into the current state of China’s consumers, and what Jacob is seeing from his vantage point as we are in the midst of the 11/11 Singles’ Day shopping festival. We also discuss Douyin’s evolution as a platform for commerce, how it compares to other Chinese platforms like Tmall, evolutions in the Japanese online ecosystems, and so much more! 

Let’s dive in!

Topics Discussed and Key Points:

• Jacob’s currently sitting in quarantine in Shanghai, after travelling throughout North America. What does that look like today?
• The world of creativity in Asia.
• The changes in consumer behaviour over the past few years.
• This year’s 11/11 Singles’ Day shopping festival and what to expect.
• The Chinese consumer class in 2023.
• Austin Li’s return to Taobao Live.
• The impact of Douyin on commerce in Asia and the difference between satisfying existing demand versus stimulating new demand.
• Evolutions in the Japanese online ecosystems.