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La Vie en Rose

We helped a leading lingerie brand in Canada expand in China via D2C channels.

La Vie en Rose case study


Key Deliverables

The client

Founded in 1985, La Vie en Rose is a leading Canadian lingerie and swimwear retailer.

The challenge

La Vie en Rose approached WPIC and tasked the team with building out a full service e-commerce presence on China’s most popular third party marketplaces for their brand.

Their goal was not only to raise awareness inside the market, but also to ensure that conversions and substantial revenue followed.

Our solutions

WPIC integrated LVR’s full list of SKUs and product photos into Tmall and JD.com, China’s most popular B2C e-commerce channels. In total, WPIC successfully localized over 115 SKUs in advance of the store’s launch date, to ensure that the right product mix was offered to consumers inside the market.

Through SEO, the La Vie en Rose store achieved high rankings for highly competitive keywords on Baidu, driving significant traffic to the brand’s Tmall store. A Baidu PPC account was also created to drive traffic to the Tmall store.

Beyond that, WPIC developed and deployed chat functionality in the store to seamlessly connect consumers with product specialists and customer service professionals for last-mile sales support.


After a data collection period, WPIC deployed the two stores, led by market intelligence and competitive insights. With specific product offerings tailored to the local market, optimized and localized design, dynamic marketing strategies and more, the brand is seeing strong conversions and significant growth of their share in the market.

Do you have a similar project in mind?

We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.

Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.

Need help?
We have solutions.

Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.

Tmall Partner award
TP100 award
EY award
WEC award
CCBC award