How California’s Klean Kanteen Sidestepped Supply-Chain Snarls to Reach China’s Consumer Market in Time for Shopping Festivals
This article originally ran on Alizila News on December 6, 2021. With the pandemic still straining global supply chains, consumer goods businesses are under pressure to keep shelves stocked during China’s busy fall and winter retail season. California-based sustainable drinkware brand Klean Kanteen planned for months to ensure its metal water bottles and insulated drinking […]
Vitamix’s Recipe for Success in China
This article originally ran on Alizila on November 9. Vitamix president and CEO, Jodi Berg, discusses the brand’s success in China Jodi Berg, President and CEO of US blender company Vitamix, has a recipe for success in China. The company’s flagship product may be less well-known in the world’s second-biggest consumer market, but the […]
Iconic U.S. Children’s Shoe Brand Stride Rite Steps Up China Expansion with Tmall
This article originally ran on Alizila on May 6, 2021. Stride Rite, the iconic children’s shoe brand with a strong foothold in America’s brick-and-mortar space, has stepped up its digital expansion in China with Alibaba Group’s B2C online marketplace Tmall. WPIC launched Stride Rite’s flagship store on the e-commerce platform last November, and has been […]