In this episode of The Negotiation, we interview Tom Parker, Head of China for the Australian Football League, discussing the ins and outs of trying to take one of the most indigenous sports on the planet and introduce it to the largest population on the planet. We discuss some of the backstories on WHY the AFL decided to go to China in the first place, how the AFL has been received so far in China, the eccentricities of the Chinese sports fan, and the challenges presented to Tom trying to grow the sport there. We talk about how to market a sport like the AFL in China, and what the fanship of a Chinese sports fan looks like when they are following their team. We also talk about Australia’s relationship with China over the years and why Tom is optimistic that the worst of it is behind them. Enjoy!
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