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In this episode of The Negotiation, we speak with Shanshan Tang, Global Business Lead, Canada, at Alibaba. This was a fantastic opportunity to talk to someone from the largest eCommerce companies in the world that operates outside of China. We spoke about Tmall and Tmall Global, both the international shoppers and local Chinese, and some noticeable trends that have been shaped by COVID-19. We also talked about how and why COVID-19 changed purchasing habits and drove offline employees online as live streaming agents for brands instead of in-store clerks. We talked about what solutions Alibaba offers new brands on its platform given the changing environment, and what the future looks like for the ecosystem. We spoke about tactics for driving brand growth, how to build a brand’s personality into their 360-degree marketing plans, and described what ‘hero products’ are. We then discussed what product categories are moving fastest up the scale on both sides of the ocean in consumer demand. And we did it all in almost 20 minutes. Enjoy!