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In this episode of The Negotiation, we talk with Sally Zhang, VP of E-commerce here at WPIC Marketing + Technologies. Sally knows e-commerce in China, especially Taobao, given she is one of a select few of Alibaba’s hand-picked “Taobao Lecturers” teaching vendors on Taobao how to run their stores successfully. Naturally she speaks at length on Alibaba’s recommendations to drive e-commerce on their platforms, but we also spoke a great deal about this year’s record-breaking Singles Day and the most effective tactics that both brands and the ecommerce platforms were using. We also spoke about trends in the changing Chinese consumer profile in just the last 12 months alone and where she sees future changes ahead. We also look ahead to 2020 and what we can expect from the next big shopping time of the year in China, Chinese New Year.