In this episode of The Negotiation, we talk with Mathias Chaillou, a man with 2 decades of experience working for large multinational advertising groups like Carat, much of which was in China, and is now Global Head of Strategic Operations for Zenith, a Publicis company. On today’s show we discuss how China’s video platforms like Youku, QQ Video and iQIYI not only differ from YouTube and Netflix but also surprisingly dwarf them in viewership, the formula for successfully securing business in China as an agency, the risk tolerance of Chinese brands and how it’s changed over the years, and how the agency model is changing in China.
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