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In this episode of The Negotiation, we speak with Mark Kristofic, Managing Partner at S-Media, a television, print and digital production company that provides advertising, marketing, and production in Canada and China, and also owns Snowsports Media, which includes a ski travel show featuring different destinations around the world. We dive into Marks’ experience developing relationships with Xinhua News Agency and Tencent, everything about the sport of skiing in China including the demographics, locations, and economic drivers, and how the upcoming Olympics in Beijing is shaping the future of winter sports in China. Enjoy!