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On today’s episode of The Negotiation I’m speaking with David Noel and Leif Rogers, Partners and CoFounders of Red Phoenix Entertainment, a firm that bridges American sports and entertainment with emerging markets by connecting sports stars, celebrities and musicians, with global companies and brands, helping to expand sponsorships, branding and market presence across Asia for American brands, stars and sports and vice versa.

In this episode we discuss the opportunity available to sports brands, and the sports themselves, that’s present and clear in the China market, how they help purely domestic Chinese corporate entities build presence in America though sporting sponsorships, the importance of using agencies to go cross-border as a local market sherpas, and their 5 tiers of brand building success.