Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish

In this episode of The Negotiation we have a really informative and high energy conversation with Lauren Hallanan, Head of Marketing @ Chatly and Author of Digital China; Working With Bloggers, Influencers & KOL’s. On today’s show, we really dive into influencer marketing in China, discussing the platforms, social media, innovation and penetration techniques. Lauren talks to us about using micro-influencers and professes a love for WeChat that may even eclipse my own. We talk about live streaming, particularly live commerce and how that works using KOCs, a term we just learned about on our last show. We also talk about private traffic and how difficult that is to come by now for brands given all their customer interactions are on social media, and how there’s finally a growing market for second-hand goods in China, led by Alibaba’s platform called Idle Fish. Enjoy!