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On this episode of The Negotiation, we speak with Kimberly Kirkendall, Founder, and President at International Resource Development Inc., a company whose focus is to help both US and Chinese companies operate more effectively in the overseas markets. We talk about Kimberly’s very unique China story that started professionally at a very young age, and after her now 30 years working there how she’s seen the business environment change and evolve. We also talk about how Kimberly evaluates a business opportunity in China and the tools she typically leans on to make those decisions. Kimberly also gives us her recommendations for conducting business in China effectively, with some pretty raw anecdotes, and how, in a nutshell, a brand can “optimize” their operations in China. Enjoy.