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In this special and abbreviated episode of The Negotiation, we wanted to acknowledge the severity of the coronavirus outbreak in China. We first want to take a moment to send our thoughts and prayers to all who’ve been affected, including our own colleagues, friends and families in China, as well as any of our listeners who may be impacted or affected. At this time we also wanted to give some high-level thoughts on the business and economic impact the outbreak is having, so we brought in Jacob Cooke, CEO of WPIC Marketing + Technologies, to discuss a bit about what the data is showing and give some advice to companies on what they can be doing now and how they can prepare for what is hopefully a near-at-hand end to this tragedy.