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Today on The Negotiation, we talk with Jacob Cooke, Co-Founder & CEO of WPIC Marketing + Technologies, discussing the largest single shopping day in the world, Singles Day, that eclipsed $30 billion in sales last year in a 24 hour period. Jacob helps us break down exactly what Singles Day is in China, how it works, and gives his expert advice for companies who want to be able to take advantage of this remarkable eCommerce extravaganza.