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Justice Hampton is Director of Merchandising at WPIC. We talk to Justice about how the world of merchandising has changed forever with the rise of the digital era yet the fundamentals have remained unchanged; we discuss some companies who exemplify effective online merchandising and why; we discuss why it’s such a difficult thing to master, and what some of the emerging trends are especially in China that brands need to understand in order to be effective there; and what the future of merchandising looks like both globally and in China. Enjoy!