In this episode of The Negotiation, we talk with Elizabeth Campbell, Senior Director, Global Marketing Communications @ Kollmorgan, discussing her experiences working in marketing and communications within the Chinese market. Elizabeth considers the building of their digital marketing capabilities to be a “critical part of the overall growth strategy” for success in China. We dive into the pay per click differences between the west and east; we talk about her experiences building on the ground marketing teams in China right down to the job description and discuss how data is gathered in China and leveraging custom-built analytics software to translate it.
- SOLUTIONS
What we do at WPIC
Data & AnalyticsMake key business decisions, backed by accurate and valuable data insights.
Digital CommerceGet your brand up and running on Asia's top digital commerce platforms.
Digital MarketingReach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.
TechnologyWe design, develop, and deploy large-scale, custom-built tech solutions inside China.
OperationsMinimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective.
- OUR WORK
- ABOUT US
- NEWS
- RESOURCES
- Contact