Elijah Whaley is VP of Marketing at Launchmetrics. He shares insight into how the KOL space has changed over the past 5 years, how he co-founded influencer Melilim Fu and grew her following to become one of the most famous and successful KOLs in China. We also discuss Launchmetrics and the problems they aim to solve in today’s marketplace; what it’s like to scale a startup as a C-Suite executive in China; and further explore the dramatic rise of influencers in China.
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