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Elaine Ann is Founder and Director of Kaizor Innovation, a consultancy that helps companies research, strategize and design new product or service innovations for the China market. Elaine and her colleagues will step in as Fractional Chief Xperience Officer to help funded tech startups with their Product-Market Fit, Customer Discovery, and Customer Validation.

Elaine is also the author of the book Xperience Innovation, in which she details a seven-step innovation methodology to guide foreign companies in creating products and services that translate well in the China market.

We discuss the differences between UI, UX and CX; how to know when you’ve achieved “product/market fit” in China; defining the “fractional” C-suite executive role and function; and why it is vitally important to build the right local team when expanding to China. Enjoy!