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In this episode of The Negotiation, we speak with Bill Tung, Managing Director at Peaks Consulting, and former Vice President of International Sales and Market Expansion at Columbia Sportswear. Bill brings a unique lens to the outdoor and fitness industries in China through his background in growing apparel brands in those sectors. On tap in this discussion is the ongoing explosion of the fitness culture in China, the sporting goods market in general; the differences between the China, Japan, and Korean markets; how the 2008 Beijing Olympics impacted the industry there; what fitness retail looks like in China, how Japan’s work culture influences their shopping habits and more. Enjoy!