In this episode of The Negotiation and today, we talk with Olivia Plotnick, a WeChat & China Marketing Specialist and Vice President at the International Professional Women’s Society, based in Shanghai. We talk about growing a WeChat account with zero budget & explain how brands should be looking at WeChat in 2020 in regards to not only its purpose but also how to measure success using it as a marketing tool. We also discuss the Top Stories feature in WeChat and what it means to WOW content and the visibility you are inherently agreeing to give brands who own the content when you do (hint this is an ‘owned traffic’ hack). Olivia also gives us a couple of examples of brands using WeChat well, like Nike, Armani, and Starbucks, and discusses the different approaches and techniques they are using. Enjoy!
- SOLUTIONS
What we do at WPIC
Data & AnalyticsMake key business decisions, backed by accurate and valuable data insights.
Digital CommerceGet your brand up and running on Asia's top digital commerce platforms.
Digital MarketingReach new audiences, build desire, and drive action across top digital platforms in China, Japan, and Southeast Asia.
TechnologyWe design, develop, and deploy large-scale, custom-built tech solutions inside China.
OperationsMinimize operational challenges and cut through the red tape. Ensure your operations in the APAC region are seamless and effective.
- OUR WORK
- ABOUT US
- NEWS
- RESOURCES
- Contact